The ‘Unusual’ Trials is a campaign designed to engage people in thinking about the climate crisis through an interactive video experience where users become judges in a series of trials. To convey the gravity of the trials, I employed a layout featuring straight lines, emphasizing the strict and serious nature of the content. Additionally, the website design incorporates game-like elements, enhancing the interactive experience by allowing users to make their own decisions, thus maximizing the campaign’s gamification aspect.
WEBSITE