I designed and developed the Plastic Mill website for the Korea Federation for Environmental Movement in Seoul (Seoul KFEM). Utilizing the existing brand assets, I aimed to create a website that conveys a witty and humorous tone throughout. To enhance the user experience, I created an illustration of a sparrow, symbolizing a participant in the Plastic Mill. This illustration, crafted using elements from the Plastic Mill’s logo, includes motion design to help explain the concept of the Plastic Mill, making it more accessible and engaging for the public.